# Business Models

A Business Model is a plan of action to operate a business profitably, taking into consideration all of the costs, both known and projected, as well as various pricing models, market constraints and competition, and potential partnerships and funding sources.

### Our Approach & Outcomes

We often help inventors and entrepreneurs assess whether their innovation is viable as a business, according to various strategies, and helping them course-correct if there is a more advantageous path forward than their current approach. This may include consideration of additional methods of value creation such as [patenting](/content/services/patent-discovery/index.html) or [licensing](/content/services/software-licensing/index.html) technologies, comparing the efficacy of various [go-to-market strategies](/content/services/go-to-market-strategies/index.html), developing a cost-effective [sales](/content/services/sales/index.html) strategy, establishing a timeline for [early stage operations](/content/services/early-stage-operations/index.html), and ensuring that both their [business](/content/services/business-architecture/index.html) and their [technology](/content/services/software-architecture/index.html) are prepared for scale.