# Software Development

Software development is the process of building or extending a software product, following the structure provided by the [product definition](/content/services/product-definition/index.html) and [software architecture.](/content/services/software-architecture/index.html) Ideally, this process should result in software that functions seamlessly, is easy to augment and upgrade, and is durable in an environment of rapidly-changing industry standards and technological specifications.

### Our Approach & Outcomes

Our software developers work collaboratively with the rest of the Proper Orange team to gain a deep understanding of a product's [market](/content/services/product-market-fit-analysis/index.html) and the product's role within a [business model](/content/services/business-models/index.html) and long-term [general strategy.](/content/services/general-strategy/index.html) This usually involves building the product in ways that will make it easier to scale, such as load-balancing considerations.

We also work strategically and protectively, when developing the product involves implementing [trade secrets](/content/services/trade-secret-management/index.html) or other [intellectual property](/content/services/ip-portfolio-management/index.html) into software.

We provide this kind of software development affordably, with versatile programmers who understand and respect the current and future goals of a business, beyond the launch of a single software product.